The cost of a DOOH campaign varies depending on location, screen size, duration, and audience reach. Rates can range from $500 to $10,000 per week per screen. Programmatic DOOH options offer flexibility, allowing businesses to control budgets and optimize spending based on specific goals.
DOOH advertising uses digital displays, such as LED screens, kiosks, or interactive billboards, in public spaces to deliver dynamic, targeted messages. It modernizes traditional out-of-home advertising by incorporating digital content, data-driven strategies, and real-time updates for engaging campaigns.